Writing Attention Grabbing Blog Headlines will attract more Readers
If you’ve read it once, you’ve probably read it a dozen times. Regardless it is true. The most important part of your blog post is your post title.
If you don’t grab your reader’s attention with the title you may have lost a potential reader.
The title of the blog helps greatly to get them to actually read the post. If they can’t get past the title nothing you put inside the post matters. Even if you took great pains to have helpful content it doesn’t matter. Your offers or affiliate links don’t matter.
It doesn’t matter who sponsored you to write it. None of that is important if you can’t get them to read it. Your blog post is essentially wasted effort if you cannot get people to read past the title.
When it comes to getting free search engine traffic, your title is important as well. The title is the most important factor when it comes to getting your content to rank.
Yes, there are many other factors the search engines consider. But a good title with the right keywords in it will do more good than anything else you do.
So how do you go about writing a good attention grabbing blog post title? I suggest you first start with a working title for your post. Then craft your content. After the content is done come back and work on the finalized headline. Implement as many of the tips below as you can.
Tell the Truth but make it Interesting
Your headline should be attention getting. With that comes the temptation to hype it up. Maybe stretch the truth just a little bit. Although that may get you some extra clicks, there’s a trade-off. You’ll lose credibility if you’re exaggerating or telling little white lies.
There are a lot of those type headlines on social media. When you click through you end up disappointed because the post doesn’t fulfill what the title promised.
Instead, make your title interesting without all the hype. Stick to the truth. A good way to do that is to think about what’s in it for your readers.
Keep your Headline Short and Engaging
Shorter titles tend to do better both with click-throughs on your blog and social media. Keep it short and to the point. And think about engagement straight from the title of your post.
Ask your readers a question. Make a statement that makes them think. Put numbers in your titles to get them thinking about what’s in the content (i.e. My 5 Best Tips To …)
Always keep an eye out for titles that catch your attention. Copy and paste them into a swipe file. See how you can tweak them for your own needs and market.
Shorter titles also seem to get more people actually reading your titles on your blog and social media. Keep it short and to the point. Think about engagement straight from the title of your post.
Ask your readers a question. Make a statement that makes them think. Put numbers in your titles to get them thinking about what’s in the content (i.e. 7 Must Have Foods to Sharpen your …)
Work Your Keywords into the Title
Lastly, don’t forget to work your keywords into the title. I tend to do this last. Always write for your readers first. Then work in what you need to do to make sure the search engines understand what your content is about.
You need to rank well for something your readers want to read. Not something your readers don’t want to click. That wouldn’t do you much good. Focus on your audience. Then optimize for search engines as an afterthought and you’ll do fine.
Implement these few tips and get a few blog posts out there. Pay attention to what’s working and what isn’t. Every market, blog, and readership is different. Use these tips as guidelines to help you find your own style. It should be one that resonates well with your audience and gets you the results you want.