Your Blog Post Goal; its Important You have a Specific Goal
Is it just an idea you want your readers to ponder over or is it something more substantial? How is this blog post going to help you accomplish something to help you move forward with your business.
Here are a few questions you might want to ask yourself:
- Is your post one that you hope will get shared across social media and grow your reach?
- Are you writing a post that also invites readers to join your email list so you can get back in touch later?
- Is this post supposed to get the attention of a big brand you’d like to work with?
- Will this blog post start a conversation with your existing readership?
- What about this blog post having the end goal of selling your readers a product?
- Can this blog post start a conversation with a fellow blogger in hopes of growing a mutually profitable relationship?
All of the above are valid blog post goals for your blog. and I’m sure you can add a few more to that list. The important thing is that you are aware of what you’re trying to accomplish with your post.
Knowing Your Blog Goal Makes it Much Easier to Write Quality Information
Start writing with the end goal of your content in mind. An example post you might write about could be your experience with a big brand product. That’s if your goal is to get the attention of a big brand you’d like to work with.
If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the free report.
Do you see how much easier it is to craft goal driven blog posts? That is if you know what your goal is before you sit down to write. You can reverse engineer the entire process. Make sure everything flows well. Hence it leads your reader to whatever action you want them to take at the end.
Being able to do that is pretty powerful stuff. It allows you to craft different posts strategically. Write a post that helps you grow your reach. Then work on one that starts the conversation with your new readers.
Next work on getting them on your list and finally make them an offer. Intersperse this with posts that help you get the attention of potential JV partners. Same for getting the attention of brands you want to work with. Do this and you’re all set to not only grow your blog and your audience, but make money blogging as well.
Get Your Blog Readers On Your Email List!
You definitely want to get your blog readers on your email list. That way you can make them a part of your warm audience. Keep them aware of whatever you are promoting or may want to sell to them.
Almost certainly you’ve found yourself browsing the web. Often you may be hopping from one site to another sometimes finding some pretty interesting blogs. It happens to me all the time. Usually I have every intention of returning to some of those blogs to read more.
Sometimes, although rarely, I even bookmark them if they have information I’m really interested in. Without bookmarking them, however, the chances of me ever finding my way back to them are slim to none. Almost certainly the vast majority of people that stumble across your blog are the same way. Not so good. That’s not a very effective way to grow a loyal readership.
To avoid that scenario it is crucial to get your readers on your email list. Once you do you can bring them back to your website and over again. You can send out a quick short email inviting them to read your latest blog post. That’s easy, but it doesn’t stop there.
You can also share your social media posts. Share your profiles with your list and grow your reach with nothing more than an email. That email is one that invites them to interact with you on your Facebook Page for example.
What about Monetizing your Posts?
With each email you send, your readers get to know you a little better. Ideally that will help them like, and more importantly, trust you. Once your readers know, like, and trust you, you’re in good stead with them. They’ll more easily take you up on product and other recommendations you make to them.
Many bloggers ask about monetizing their posts. As far as I am concerned the best answer is to get your readers on your list. Build a good relationship with them. Then make them offers via email.
You could actually create a blog post goal to be content that entices a reader to sign up to your list.
You don’t have to be spammy about it. Share some helpful information with them. Give your readers a few tips and invite them to learn more or implement it with the product you’re recommending.
Why is it so crucial to your blogging success that you focus on building an email list first? It allows you to bring readers back to your blog whenever you’re publishing a new post. Your list also allows you to increase your social media reach.
You do that by inviting readers to connect with you on said social media properties. Staying in touch regularly via email gives you a chance to build a relationship with your audience. At that point that it makes sense to make offers to your readers. Promote products and services helpful to them. In the process you make money from your blog posts and emails.
Even if you have a site in a niche where there aren’t many products to promote you still need traffic in order to make money. You can usually make money from having ads on your site. Take this relatively new site of mine in the travel niche. Just getting people to the site to read about different travel destinations and travel tips would be a big help. A mailing list would certainly help with that.
I hope some of the above information inspires you to give list building serious consideration for your blog.
Quality Content Makes it Easier to Encouraging Social Sharing
We live in a more and more social world. For a lot of us much of our news comes from sites like Facebook, Twitter and Instagram, etc. You have to take steps to grow readership to your blog and help your blog posts get the attention they deserve.
You need to encourage your current readers to share your posts on their favorite social media sites. Which sites those are are will largely depend on your niche. Find out where your audience likes to hang out. Focus on getting them to share your posts on those social media outlets. That will help to attract more like minded readers.
It starts with quality content your readers want to read and share. No one is going to spread a crappy post on social media. So write the best blog posts you can. Do some research into what your audience wants and needs.
In other words, serve your market well. They in turn will share what you’re writing about with their friends and acquaintances.
Make your Blog Posts Pretty and Ask them to Share
Now it’s time to pretty up your blog posts. Break up your content into small bite-sized chunks. That makes it easy to read. Add some subheadings and formatting to make it easy to scan through the content. Let’s not forget to add a relevant image to capture the essence of your post.
Walk away from your desk and then come back and examine it with fresh eyes. Is your blog post visually appealing? Does it grab your attention? If not, go back to the drawing board. See what you can do to improve it.
If your blog post goal is to get people to share your blog post on social media, make it easy as possible to share. I mentioned something about what social media sites your audience favors earlier.
Make sure you have social media buttons available so readers can share your blog post to all those sites. If you are running your blog using WordPress you should be able to find a plugin to help you do this.
Social share buttons are great. However, it sometimes takes an extra nudge to get your readers to take action. Don’t be afraid to ask them to share your post on social media. Close your articles and blog posts with a short sentence. Ask them to share your blog post on Facebook, Twitter, and Pinterest etc. if they enjoyed the post. Let them know how much you appreciate it when they share your post.
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